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About Pelorus

Built by operators. Driven by results.

Pelorus is an operator-led advisory and product firm. The team has run scheduling, patient access, billing, contact centers and customer experience inside some of the largest health systems, health plans and banks in the country, and now does that work alongside clients.

Veteran-ownedFounded by a U.S. Navy Surface Warfare Officer
Providers, payers, financial servicesThree industries, one operating discipline
AVANT Trusted AdvisorIndependent technology sourcing and management
2024 CX Leader of the YearCX USA, awarded to founder Jeff Logan
Founder

Led from inside the operation.

Pelorus takes its name from the navigator's sighting instrument: you fix on a point, take the bearing and hold the course. That is how engagements run.

Jeff Logan

Jeff Logan

Founder and CEO

Jeff led customer experience and all non-clinical operations for the patient journey at Providence: 2,500 people, a $250M budget and a $2.5B P&L across scheduling, financial assistance, patient access, billing and customer service. Before that he led customer and employee experience at U.S. Bank and marketing strategy at Elevance Health. He began his career as a U.S. Navy Surface Warfare Officer.

  • $120M cash collected against a $65M goal at Providence
  • Patient satisfaction raised from 59% to 69%
  • Digital self-service and payments from 65% to 91%
  • First-year turnover cut from 62% to 45%
  • Board of Directors, Southern California HFMA
  • 2024 CX USA CX Leader of the Year
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The team

Operators across every part of the journey.

Revenue cycle, hospital operations, brand, CX strategy, AI, service design, training, employee experience, continuous improvement and vendor management. Each has run the function they advise on.

Peter Angerhofer
Peter Angerhofer Revenue cycle

More than 25 years in healthcare revenue cycle consulting and operations, including Patient Access and Patient Accounts roles at large providers. Founded Colburn Hill Group, a revenue cycle consulting, software, and business office firm sold in 2021, and later served as a principal at Tegria.

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Kim Sullivan
Kim Sullivan Hospital Operations

Nearly 30 years of enterprise revenue cycle leadership in large, multistate Catholic health systems. Most recently Senior Vice President and Chief Revenue Officer for PeaceHealth, and before that Senior Vice President and Chief Revenue Cycle Officer for Providence’s $31B system of 52 hospitals. Has led transformation across payer contracting, revenue integrity, denials prevention, cost to collect, Epic and analytics deployment, and digital patient access.

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Lin MacMaster
Lin MacMaster Brand, CX, and marketing strategy

Brand and customer experience executive who has built brand, marketing, and CX functions at Providence, Optum, AARP, Group Health, and the American Cancer Society. At Providence, unified the brand across a $26B health system, lifting awareness 21% in four months, and co-led the Customer and Employee Experience Center of Excellence.

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Mark Fithian
Mark Fithian CX strategy and segmentation

More than twenty years as an experience strategist to healthcare leaders at Providence, Optum, Inova, Rochester Regional Health, and others, with an inside view of how these organizations make decisions and operate. His work centers on the frameworks and insight based segmentations organizations use to decide which experiences to improve, for whom, and in what order. Co-author of The CX Imperative, winner of the 2026 Axiom Business Book Gold Medal.

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Raymond Gerber
Raymond Gerber AI and technology

Co-founder of the Institute for Journey Management and founder of JourneyCentric-CX. Leadership roles at Qualtrics, Thunderhead (acquired by Medallia), Pegasystems, and Chordiant, with five patents in journey analytics and customer experience.

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Zack Perry
Zack Perry Service design and product

Product and service design leader across healthcare, fintech, and mobility. Redesigns customer experiences, modernizes financial journeys, and launches new digital ventures, working where product strategy, UX, and operations meet. Focus includes the healthcare financial experience, digital billing, and payment modernization.

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Amy Frederickson
Amy Frederickson Training and service excellence

Customer experience leader across healthcare, banking, and retail. At Providence, served as Executive Director of Patient Financial Experience and Caregiver Training, leading patient and employee experience work across 51 hospitals and more than 1,000 clinics. Previously Vice President of Digital Customer Experience at U.S. Bank, with earlier roles at Best Buy, St. Jude Medical, and Target.

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Cindy Manion
Cindy Manion Employee experience

Organization development and culture leader with three decades in talent, change, and employee experience. Most recently Senior Director of Global Organization Strategy at Nike. At Providence, served as System Director of Culture and Experience and earlier as Director of Organization Strategy and Design, after organizational design and change roles at Pacific Life, Accenture, and Hewitt Associates.

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Alan Saint
Alan Saint Continuous improvement

Healthcare operations leader with more than 15 years of transforming service delivery and end to end workflows. A Lean Six Sigma Black Belt and PMP focused on process redesign, revenue and margin improvement, and practical assessment of AI and automation.

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Sheila San Antonio
Sheila San Antonio Vendor management and procurement

Healthcare operations and vendor management executive who has overseen enterprise vendor ecosystems, contract governance, and operational risk for large health systems. Has led vendor selection, performance oversight, and contract compliance.

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Principals and advisors

Perspective from outside the day-to-day.

Senior leaders who shape the firm's point of view on healthcare finance, consumerism and the patient experience.

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David Johnson Advisor · Healthcare finance and reform

Nearly 30 years in investment banking, closing $30 billion in healthcare financing, before founding 4sight Health, a think tank focused on market-driven reform. Harvard Kennedy School MPP, author of three books and keynote speaker on consumerism and innovation.

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Robyn Gilson Principal · Customer and employee experience

Twenty-five years in healthcare and financial services. Former Customer and Employee Experience officer at Elevance and U.S. Bank, helping health systems tackle the blind spots that raise cost and slow growth.

How we hold the course

Three commitments on every engagement.

01

A number first

Every engagement is tied to a measurable result before work starts.

02

Inside the work

Pelorus operators work alongside client teams, on the floor and in the systems, until the number moves.

03

Built to last

Results are kept in place with an operating rhythm, technology or a product, not a slide deck.

Talk to an operator.